Overview of the Research Process for Business Students Essay Example

Overview of the Research Process for Business Students Essay What is Research? People undertake research in order to find things out in a systematic way, thereby increasing their knowledge (Jankowicz, 1995). â€Å"Systematic† suggests that research is based on logical relationships and not just beliefs (Ghauri and Gronhaug, 2010). To â€Å"find things out† suggests there are a multiplicity of possible purposes for your research (Becker, 1998). It is therefore an activity which has to be finished at some point to be of use. The results of research really are all around us in everyday life. Politicians often justify their policy decisions on the basis of research; Newspapers report the findings of research companies. Documentary programmes tell us about research findings and advertisers may highlight the results of research to encourage consumers to buy a particular product or brand. The most difficult hurdle to overcome in doing research is not in learning the techniques or doing the actual work or even writing the report. The biggest obstacle, surprisingly, lies in figuring out what you want to know. Two problems are very common: choosing a topic which is too broad†¦ or â€Å"dressing up† a topic (Kane, 1987) Formulating and clarifying the research topic is the starting point of research (Ghauri and Gronhaug, 2010; Smith and Dainty 1991). Most research originates from a general problem. Usually, the problem is broad enough that it could not be addressed in a single research study. We will write a custom essay sample on Overview of the Research Process for Business Students specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Overview of the Research Process for Business Students specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Overview of the Research Process for Business Students specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Consequently, the problem is narrowed into a more specific research question. A well-constructed research question is one described by Maylor and Blackmon (2005, p. 54) which â€Å"identifies the scope of the research and guides the plan of the project†. The research question is the central issue being addressed in the study and from this research objectives can be set. The table below sets out criteria to help devise useful research objectives. Criterion| Purpose| Transparency| The meaning of the research objective is clear and unambiguous| Specificity| The purpose of the research objective is clear and easily understood, as are the actions required to fulfil it| Relevancy| The research objective’s link to the research question and wider research project is clear| Interconnectivity| Taken together as a set, the research objectives illustrate the steps in the research process from its start to its conclusion, without leaving any gaps. In this way the research objectives form a coherent whole| Answerability| The intended outcome of the research objective is achievable. Where this relates to data, the nature of the data required will be clear or at least implied| Measurability| The intended product of the research objective will be evident when it has been achieved| Saunders (2012) Research Methods for Business Students, Table 2. 3 p. 44 Literature Review A literature review is a body of text that aims to review the critical points of current knowledge on a particular topic. Its ultimate goal is to bring the reader up to date with current literature and forms the basis for another goal, such as justification for future research the area. Knowledge does not exist in a vacuum, and your work only has value in relation to other peoples† (Jankowicz, 2005). It seeks to describe, summarise, evaluate, and clarify/integrate the content of previous researches and assists in limiting the scope of inquiry while conveying the importance of studying a topic to readers. Literature sources available include Primary, Secondary and Tertiary. Primary data is ori ginal data that has been collected from the original source with a purpose in mind. Secondary sources are the subsequent publication of primary literature and tertiary sources (search tools) are designed to either help locate primary and secondary literature or to introduce a topic. Tertiary Indexes Databases Catalogues Encyclopaedias Dictionaries Bibliographies Citation Indexes Secondary Journals Books Newspapers Government Publications Primary Reports Theses Emails Company Reports Unpublished Manuscripts Some Government Publications Increasing time to publish Increasing level of detail Saunders (2012) Research Methods for Business Students Table 3. 3, p82 Primary versus Secondary Research Primary data has not been published and so is more reliable, authentic and objective. It has not been changed or altered by human beings therefore its validity is greater than secondary data however it is important to remember it can only be considered as reliable as the people who gathered it. Gathering data in this way is time consuming, and incurs a high cost. More resources tend to be required and it can result in inaccurate feedback. Secondary data is less valid but it is readily available and can be reused. It is cheaper and quicker to obtain in comparison to primary data. In some circumstances primary data does not exist and so one has to confine the research of secondary data. The Research Process Research is not neutral, but reflects a range of the researcher’s personal interests, values, abilities, assumptions aims and ambitions. â€Å"The research philosophy depends on the way you think about the development of knowledge† (Saunders et al. 2000, p. 84) Collis and Hussey (2003, p. 52) highlight two main research philosophies and detail that there can be overlap between the two and both positions may be identifiable in any research project. They are the positivistic and phenomenological. Positivistic approaches are founded on the belief that the study of human behaviour should be conducted in the same way as studies conducted in the natural sciences. Therefore seeking to identify measure and evaluate any phenomena and to provide a rational explanation for it. This approach attempts to establish casual links and relationships between the different elements (or variables) of the subject and relate them to a particular theory or practice. Phenomenological approaches however, approach research from the perspective of understanding behaviour from the participants’ own subjective frames of reference. Research methods are chosen, therefore, to try and describe, translate and explain and interpret events from the perspectives of the people who are the subject of the research. The following diagram describes the research process â€Å"onion† that supports the researcher to â€Å"depict the issues underlying the choice of data collection methods† (Saunders, 2012 Research Methods for Business Students, Fig 4. 1, p. 128) The layers of research represent the following aspects: * Research philosophy; * Research approach; * Research strategy/methodology; * Time horizons; and * Data collection methods Research Approach – Deductive or Inductive? It is the theory that decides what can be observed† Albert Einstein Bryan Bell (2007) state that the researcher will either use: 1) deductive in which a theory and hypothesis is developed and a strategy is designed to test the hypothesis, or 2) inductive approach will be used in which the data is collected and as the resu lt of data analysis theory and hypothesis are developed. However, Mason (2001, p. 181) supports the use of more than one research approach, â€Å"it is worth pointing out that most research strategies (approaches) in practice probably draw on a combination of these (inductive or deductive) approaches†. What is the difference between method and methodology? A method is a technique used for gathering evidence or the various ways in which proceeding in gathering information. Methodology is the underlying theory of how research does or should proceed, often influenced by discipline. Research Strategy The research strategy is of paramount important in setting the parameters and creating the credibility of any study. According to Collis and Hussey (2003, p. 55) research methodology refers to the overall approaches and perspectives to the research process as a whole and is concerned with the following main issues: Why you collected certain data; * What data you collected; * Where you collected it; * How you collected it; * How you analysed it The choice of research strategy is dependent on the research questions and objectives, the extent of existing knowledge, the amount of time and resources available and the philosophical foundations (Saunders et al. 2007). There are various research s trategies proposed by different authors including experiment, survey, case study, action research, grounded theory and ethnography. Experiment is a classical form of research which allows studying the effect of change, an independent variable can bring in another dependent variable (Hakim, 2000) * Survey is a methodology which is usually associated with the deductive approach and is mostly used in the situations where there is a need to collect the data from a large population in an economical manner (Saunder et al, 2007) * Case Study is defined as a â€Å"strategy for doing research which involves an empirical investigation of a particular contemporary phenomenon within its real life context using multiple sources of evidence† (Robson, 2000: 178) * Action Research is focused on finding a way to bring about a change in a controlled environment * Grounded theory is often thought of as the best example of inductive approach as the hypothesis is developed from the data generated by a series of observations (Glaser Strauss, 1967) * Ethnography is a research strategy which focuses on acquiring the social knowledge in order to understand the observed patterns of human activity (Hussey Hussey, 1997) Ethical Issues Ethical concerns may emerge at all stages of research. Saunders et al. (2007, p. 31) summarise the main issues to consider, although ethical issues surrounding these items are not always clear: * The rights of privacy of individuals * Voluntary nature of participation – and the rights of individuals to withdraw partially or completely from the process * Consent and possible deception of participants (Appendix ? ) * Maintenance of confidentiality of data provided by individuals or identifiable participants and their anonymity * Reactions of participants to the ways which researchers seek to collect data * Effects on participants of the way data is analysed and reported * Behaviour and objectivity of the researcher Reliability and Validity

WOW essays

WOW essays Everyones ultimate goal is survival. Nobody wants to surrender their life before they naturally should. Hobbes says that being thrown out of society will cause an early death. Outside of society there is a condition of war wherein every man to every man is an enemy and in this state, no man can ever hope to defend himself without some help. (Hobbes, p. 91) But in the state of nature he will find none, because he which declareth he thinks it is reason to deceive those that help him, can in reason expect no other means of safety than what can be had from his own single power. (Hobbes, p. 91) Everyone outside of society has proved that they cannot be trusted. This will result in the competitive, dishonest, self-serving state that people wanted to be free from. Life will be short and harsh. Although the fool thinks that they will better off killing somebody who they really dislike, it will only lead to his untimely demise. ...

The Theresa Andrews Case

The Theresa Andrews Case In September 2000, Jon and Teresa Andrews were busy getting ready to enter into parenthood. The young couple was childhood sweethearts and had been married for four years when they decided to begin building a family. Who would know that a chance meeting with another pregnant woman, while in the baby department of a store, would result in murder, kidnapping, and suicide? Summer of 2000 Michelle Bica, 39, shared the good news about her pregnancy with friends and family. She and her husband Thomas prepared their Ravenna, Ohio home for the arrival of their new baby girl by installing baby monitors, setting up a nursery, and buying baby supplies. The couple was jubilant about the pregnancy, especially after the miscarriage Michelle had suffered the year before.  Michelle donned maternity clothing, showed friends the baby sonogram, attended birthing classes, and other than her due date which kept getting pushed forward, her pregnancy appeared to be progressing normally. A Chance Meeting? During a shopping trip to the baby department at Wal-Mart, the Bicas met Jon and Teresa Andrews, who were also expecting their first child. The couples chatted about the cost of baby supplies and discovered that they lived just four streets away from each other. They also talked about due dates, genders, and other normal baby talk. Days following that meeting Michelle announced that there had been a mistake with her sonogram and that her baby was actually a boy. Teresa Andrews Disappears On Sept. 27, Jon Andrews received a call at work from Teresa at around 9 a.m. She was trying to sell her jeep and a woman had called saying she was interested in buying it.  Jon cautioned her to be careful and throughout the day tried to reach her to see how she was and if she sold the jeep, but his calls went unanswered. When he returned home he discovered both Teresa and the jeep were gone although she had left behind her purse and cell phone. He knew then that something was wrong and feared that his wife was in danger. Four Streets Over On the same day, Thomas Bica also received a call at his job from his wife. It was great news. Michelle, in a series of dramatic events, had given birth to their new baby boy. She explained that her water broke and she was taken to a hospital in an ambulance, had given birth, but was sent home with the newborn because of a tuberculosis scare at the hospital. Family and friends were told the good news and over the next week people came by to see the Bicas new baby which they named Michael Thomas. Friends described Thomas as a classic new dad who was ecstatic about their new baby. Michelle, however, seemed distant and depressed. She talked about the news of the missing woman and said she was not going to display the new baby flag in the yard out of respect for the Andrewses. The Investigation The following week, investigators tried to piece together clues into Teresas disappearance. A break in the case came when they identified the woman through phone records who called Theresa about the car. The woman was Michelle Bica. During the first interview with detectives, Michelle appeared evasive and nervous when she told them about her activities on Sept. 27. When the FBI checked out her story they found that she had never been to the hospital and there was not a tuberculosis scare. Her story appeared to be a lie. On October 2, detectives returned to do a second interview with Michelle, but as they pulled into the driveway, she locked herself in a bedroom, put a gun into her mouth, and shot and killed herself. Thomas was found outside the locked bedroom door in tears. The body of Teresa Andrews was found in a shallow grave covered in gravel inside the Bicas garage. She had been shot in the back and her abdomen had been cut opened and her baby removed. Authorities took the newborn baby from the Bica home to the hospital. After several days of testing,  DNA results proved that the baby belonged to Jon Andrews. The Aftermath Thomas Bica told police he believed everything Michelle had told him about her pregnancy and the birth of their son. He was given 12 hours of polygraph examinations which he passed. This along with the results of the investigation convinced the authorities that Thomas was not involved in the crime. Oscar Gavin Andrews Jon Andrews was left to mourn the loss of his childhood sweetheart, wife, and mother of his child. He found some solace in the fact that the baby, renamed as Teresa had always wanted, Oscar Gavin Andrews, had miraculously survived the brutal attack.

Healthcare Heat Lamps Essay Example | Topics and Well Written Essays - 1750 words

Healthcare Heat Lamps - Essay Example To be noted, these processes are often followed through the implementations of standard costing methods (Berger, 2011). However, standard costing possesses both negatives and positives in offering better control to the management when applying cost management strategies. The same will be discussed in this report, taking the example of Healthcare Heat Lamps. Starting with a generalised perspective, the term, ‘standard costing’ will be defined along with the key assumptions of these mechanisms. Standard Costing The term ‘Standard’ refers to the creation of a benchmark or yardstick. Accordingly, the word ‘Standard Costing’ has been defined by the Institute of Cost and Management Accountant of London as a predetermined cost which is taken into concern when producing or performing other operations to distribute each product and/or service to the customers under normal economic conditions. The cost variables considered in standard costing procedures m ight be based on technological requirements for the materials, labour and overheads for the decided period of time as well as effective analysis of the working conditions (Dosen, 2013). In simple terms, standard costing can be described as the technique of designing the criteria of costs as well as revenues (Shaub, 2010). To be precise, standard costing is a traditional concept of accounting which aims at determining the standard of each elementary cost and thus, often acts as a procedure of comparing the predetermined costs with the actual costs. Technically, it is considered as quite beneficial in discovering the deviations that are financially well known as ‘variances’. ‘Variances’ can be defined as the predetermined rate that is generally implemented in the standard costing as well as budgetary control systems. It can be affirmed in this context that the analysis of variances is deemed to be essential to summarize the incidents as well as defining the p rocess of standard costing so as to support the cost control aims of the company (Sivakumar, 2009). The method of standard costing might be based on an assortment of key factors that have been mentioned below. Determining the suitable benchmarks for each component in terms of cost variances Establishment of information regarding actual as well as standard costs that should be executed Comparing actual costs with the standard costs to determine the variances Properly analysing the variances to find out the actual cause of differences in the costs calculated Reporting the responsible authorities for developing and implementing curative measures to mitigate the differences in the costs as deciphered through the variances (Dosen, 2013) In this context, for the better understanding of the concept of standard costing, a pictorial flow chart has been illustrated below: Source: (Kingdee, n.d.) The Key Assumptions Related to the Calculation of Standard Costs The calculation of standard costi ng is generally conducted on the basis of certain key assumptions. These key assumptions have been listed below in a brief manner for comprehensive understanding of

Fire Sprinklers Essay Example | Topics and Well Written Essays - 250 words

Fire Sprinklers - Essay Example Smoking is one, even in smoke free buildings, you can't watch what your employees do at all times, and it only takes one cigarette to start a fire. Improper storage of flammable materials that are being stored near the source of heat is also a great risk. Sometimes faulty wirings and worn out cords are also causes of starting fire. With the improper maintenance of heat source, fires are often caused by the errors done by workers in handling hot machineries. In the recent statistics, commercial fire sprinklers can cut fire damage costs to about 90%on average. With the installation of fire sprinklers, there would be no need to provide as much access for fire trucks, which means bigger lots and fewer hydrants. With the installation of fire sprinklers, less water is needed to extinguish a fire. Commercial fire sprinklers can save millions of dollars in damages, because commercial fires can be very tragic, with lives that are lost and livelihoods are ruined. Fire sprinklers are very effective because these are the only means of preventing fire actively. Fire sprinklers are protectors of your building, hence your workers, and your business as well. These days, commercial building owners, decides that this kind of protection is worth more that its price.

Parallels similarities between the experiences of womenmen in Gileadean and US society Essay Example for Free

Parallels similarities between the experiences of womenmen in Gileadean and US society Essay I would like to concur with Atwood that the Gilead society only exist in the land of Gilead alone, and such attributes are not witnessed in the basic American societies even though this concurrence is limited. I will begin by citing Atwood opinion. Firstly, the Gilead society transferred women wealth to their husbands or relatives. Thus, a woman was seen as a property and could not be allowed to own property since she was a property. This is not the case with contemporary US society where women can make significant macroeconomic decisions American women are leaders of large businesses, control large investments and even assume elective posts. I will, therefore, compare the identity issue to makes sure that you understand the differences between American societies and Gilead societies. Unlike in the American society, in the Gileadian society women were highly segregated from one another. For a woman to befriend a fellow woman that relationship was to be made public. As such, their husbands took women as properties. Thus, they expected women to consult them on what choices they would want to make in life. According to Atwood, Gileadian woman would wear uniforms coded to their functions. However, American women have independent decisions. They choose who and who not to relate with. Besides, Audience, Atwood believes that Gilead women were infertile, and they would help their husbands during insemination commonly known as ceremony. The women were only in charge of the household discipline, however, their freedoms since way the feel week they were left to die with no care at all. As well, the women were expected to provide subsequent child catering; as quoted; They would tell Bible stories for children and sing hymns. One of the women was called Serena Joy†¦..was expected to laugh and cry†¦Ã¢â‚¬ ¦in order to teach the children (16) Rather complex, the women of Gilead, who are seen handling complex administrative jobs, for instance, becoming police officers, are still considered properties of men they are working with. As such, the women become rigid, middle-aged who have internalized patriarchal values. In fact, Gilead women are dogmatized to live in a society that does not seem to care about their objectives. Similarly, women of Gilead operate re-education centers; however, they are not mandated to carry out critical decisions concerning education. However, this is not the case their American counterparts. American counterparts contribute positively towards the development of the society. Their decisions are independent. Similarly, the creation and destruction of property rights fundamentally presents legal challenges affecting the women of Gilead. Men, control the Gilead government. Gilead state captures wayward and loose women who can bear birth to the incoming generations; however, they fail to recognize the power and legitimacy of the new regime. Thus, their property is their self and freedoms and as illustrated earlier, the access to money. As a result, women become the property of their husbands if they have one or the state that has their discretion can dispatch them wherever they see them. In this case, males are in power to claim property rights in women who have been foiled. However, in America, women are not treated as fugitives in fact, they present an equal 50/50 power distribution and resources are shared evenly. Ironically, the Gilead regime pretends to respect the feminist philosophy in its treatment of women and the paints a picture of an utopian future that female society turnaround to become the sorority and prevent from being hurt. However, the patriarchy principles in Gilead embrace the paradox of protection in the imprisonment, where women face significant prejudices in the type of decisions that they make. This is not the case with the present American society. Joining Atwood, I prefer Aunt Lydia reflection on what freedom-to-freedom means. Ironically, the commander justifies the Gilead by claiming that women are relevant if they fulfill their biological duties. Literary the commander had married so many women, and had one ceremonial as Atwood is quoted saying At one, level was an almost a caricature of the banality of kitchen talk that could be a scene from a Pinter commender†¦But in the terror-filled austerity of the commander house, it is seductively comforting†¦.note the word seduction. (10) Such a doctrine is rapid, and it indicates how women are considered as a property of the Gilead men communities. American women consider giving birth as a service to the society and not necessary as a reward for a better life. Besides, American women consider giving birth as a way of giving back to the society positively. Equally, audience please be advised that the fascist Republic of Gilead, which differs the contemporary United States society assigns every woman to different classes of women: without their will to protest. The classes are as a follows: wives, belong to the married men who have a superior military rank. These women, despite their will, are treated fairly better than other counterparts are in the society. Secondly, the Gilead society assigns a second class of women, handmaid, econowives or Martha the role of reproduction and matrimony. These women, despite their will, are engaged into hard jobs serving the rich in one way, or another. The group is forcefully married to a lower rank military regime that does not have enough status to obtain a handmaid or aunts function. Even though ironically, Handmaids surrogate for the infertile heterosexuals, as well as, serving as women housekeepers and cooking nannies. To achieve that, the Gilead initiates a dogmatizing religious program, one tha t ordains the reproduction where multiple doctrines are enacted to affirm the system of social rituals. Members, such as absurd society does not exist in America. On the contrary, in America, women are empowered to make decisions concerning the sexuality. As quoted saying †¦Ã¢â‚¬ ¦The flesh arranges itself differently. I am a cloud congealed around a central object, the shape of a pear†¦ (Chapter 13, 43) However, the social complexity of the US, American women control their sexuality and as well, control how they would prefer bringing forth their off springs. Similarly, since Gilead is actively involved in patriarch driven conflicts, most members are either infertile or sterile, it is arguable that men through the subsequent political battles have made their property. As such, subsequent political battles have increased toxic wastes and nuclear fallout, where toxic waste colonies are increased. To hide the truth behind such rituals, the Gilead societies have invoked a biblical ritual called â€Å"The Ceremony. However, arrogantly, how they conduct their sexual activities is unbecoming. The command penetrates the handmaid exposed sex in an attempt to impregnate a woman. The commander is quoted to have said I’m not talking about sex; he says. That was part of it; the sex was too easy. . . You know what they were complaining about the most (Chapter, 32) This is unbecoming since the woman has been lured to sex. Any sound child born by the handmaid is handled over to the wife of the commander as if the child belonged to the commander’s wife. Such a social setting is very wanting and prompts the question on the role of women in the society. To answer that, American women make independent decisions on how when and where, they want to give birth. American women also make the choice to have sex, when, where and with whom. Nonetheless, despite the complex differences between the Gilead society and the American society, we still notice some similarities. While it is evident that the Gilead society obligates women roles as predominantly domestic, the US society seems to emulate that by assigning women the task of raising children while men are technically exempted from that. Additionally, members you will agree with me that the congress, which happens to be active Christian right is looking for traditional family values. Even though we acknowledge that radical pieces of the Gilead system have not found a way into the American system, it is notable that domestic institutions have secret doctrine women in the Gilead society. A common doctrine is the domestic chore, where the common American woman is made to believe that in order to make a perfect partner, one has to wash the dirt, prepare food, and even entertain a commander called the husband. Men experiences, therefore, are not radical, or in any case equal as those affecting women. It is also disheartening to note that efforts by feminine movements are currently being considered outdated or extremists and are not attracting subsequent influence as they were expected two decades. Efforts to benefit and strengthen the woman counterpart peel away the layers the practice once again set to maintain the domin ant-subordinate relationship. Reference Atwood, Margaret. The Handmaids Tale. London: Vintage Classic, 2010. Print. Source document

Religious Fanaticism Essay -- essays research papers

In Moliere’s comedy Tartuffe, The play centers on the family of Orgon, a wealthy and impressionable man, his central target of ridicule is Orgon. Orgon is Moliere’s character of how man can be so blind in his devotion to a belief that he cannot make a good judgement as to the sincerity of others who would use that belief to deceive him. This play fits into the concept of comedy because all of the elements of comedy are present. It happens that the title character is the villain rather than the hero and some of the elements have been tampered with. In Tartuffe, we have the classic comic scenario of two lovers, Valere and Marianne, trying to get together but being thwarted. However, instead of the villain, Tartuffe is not the one who is antagonizing them, it is Orgon who gets in the way. Orgon tries to flatter Tartuffe by offering Marianne to be his wife. Before it is all over, Orgon ends up giving the deed to all his land to the deceitful Tartuffe. The other comic elements such as the unmasking of the villain and the happy ending are also present in Tartuffe. It is in the duality of Orgon, who is a believing and devoted subject, and Tartuffe, the manipulating hypocrite. Moliere takes his shot at the extremes of enthusiastic belief. Tartuffe plays the role of a man whose greedy actions are cloaked by a mask of overwhelming piety, modesty and religious passion. Orgon is the head of a household who has taken Tartuffe in, and given him shelter and food. Everyone in the family, ex...

Clean and green Essay

The term junk food itself defines to the foods that do no good to your body and they are completely unimportant to the body. Junk foods have no or very less nutritional value and irrespective of the way they are marketed, they are not healthy to consume. Most of them are high in saturated fats and sugar components and also excess of salts and lack any fiber. The only reason of their gaining popularity and increased trend of consumption is that they are ready to eat or easy to cook foods. Also the ease of manufacturing and consumption makes the junk food market spread its influence so rapidly. People, of all age groups are moving towards junk food as it is hassle free and often ready to grab and eat. Soft drinks, chips, wafers, noodles, pizza, burgers, French fries etc. are few examples from the vast variety of fast food available in the market. Let us discuss some ill-effects of consuming fast food: 1. The characteristic of fast food is to cause a spike in the energy levels and hence luring one back to eat up another makes it even more harmful. This eating pattern is likely to cause aggravated energy levels that fail to come down even at sleep time in the night and result in sleeping disorders. 2. Moodiness is another implication of regular consumption of junk food. 3. Reduced levels of concentration can result from eating junk food. 4. The most common bad effect is obesity which has become very common even amongst children aged as low as 3-5 years and causes many other chronic diseases and hormonal imbalances in the obese person. 5. Heart diseases, increased levels of blood pressure and sugar are more likely to happen if the person is a regular consumer of oily junk foods. 6. Since junk foods are not easy to digest and consume larger amounts of energy from the body in the process, people consuming them experience lack of oxygen levels which gradually causes the brain to function poorly. 7. Not only heart, but liver can be damaged due to excessive cholesterol formed in the body due to junk food habits. 8. More people are diabetic early in life because they eat junk food more often. 9. No fiber in junk food means strain on stomach and digestive system resulting in problem of constipation. All the points discussed about junk food above lead us to conclude that junk food does all harm to your heath without providing any health benefits. In order to enjoy good health and a happy life, it is important to cut down on junk foods. Nutrition experts have researched the bad affects of junk food and come to the conclusion that junk food manufacturing companies are fooling the people by showing deceptive ads that market show junk food as healthy. We must substitute junk food with healthier food like fruits and vegetables. A junk food fanatic has to suffer the ill-effects of eating it in high quantities . So the next time you think of grabbing that burger, hotdog, pizza, samosa, kachoris or even ice creams in a restaurant, eating joint or a party, stop your instincts and look for some healthier food options instead

Bruce Lee Speech

EARLY LIFE Bruce was born in San Francisco's Chinatown. * His father was a famous opera singer and film actor and 1941 they moved back to china which was then occupied by the Japanese. * The Hong Kong neighborhood Lee grew up in became over-crowded, dangerous, and full of gang rivalries it was a tough place to grow up. Gangs ruled the city streets and Lee was often forced to fight them. Bruce's street fighting began to escalate * Eventually, Lee's father decided for him to leave Hong Kong to pursue a safer and healthier avenue in the United States New Life in America While in the United Lee abandoned thoughts of a film career in favor of pursuing martial arts but a martial arts exhibition on Long beach led to the invitation for the role of Kato in the Green Hornet and many other movies including the big Boss which was a big success and catapulted him to stardom. Followed by Fist of Fury and Way of the Dragon where he was given complete control of the film's production as the writer, director, star, and choreographer of the fight scenes. * In 1964 Lee had met Karate champion Chuck Norris. * In the movie Way of the Dragon He introduced Norris as his opponent in the final death fight.Today considered one of Lee's most legendary fight scenes and one of the most memorable fight scenes in martial arts film history Essentially bruce lee became obsessed with martial arts and fitness FITNESS AND NUTRITION * HIs interpretation of keeping in shape was constant daily workouts. His workout consisted of three categories: martial arts sparring, weight training, and extensive AB training. * The workout first consists of hours upon hours of martial arts sparring. Secondly, a series of heavy weight training of his main muscles. Finally, is his extensive workout towards his ABs. Bruce Lee's favorite muscle was his ABs and whenever he had time, such as watching TV, he would do sit-ups or crunches. Bruce Lee had what most people called â€Å"washboard ABs† and was not afraid to show it, you can see this in almost every fight scene he had in his films. * PHYSICAL FEATS: Lee could land a punch in around five hundredths of a second (0. 05 second) from 3 feet away * Lee could snatch a dime off a person's open palm before they could close it, and leave a penny behind * Lee performed one-hand push-ups using only the thumb and index fingerBruce not only took care of his body by working out but as well as having a proper nutrition. Lee took nutrition seriously and his diet consisted high-protein drinks, vitamins, mineral supplements, green veggies and fruit every day. UNFORTUNATELY HE SUFFERED A SUDDEN DEATH ON DEATH AND LEGACY: * On July 20, 1973, just one month before the premiere of  Enter the Dragon, Bruce Lee died in Hong Kong at the age of 32. The official cause of his sudden and unexpected death was a brain edema, found in an autopsy to have been caused by a strange reaction to a prescription painkiller he was reportedly taking for a back injury.Contr oversy surrounded Lee’s death from the beginning, as some claimed he had been murdered. Summary: * Bruce Lee, pound for pound, was arguably the greatest fighter of our time. Twenty-four years after his death, he remains the standard by which all other fighters are measured. His passion, skill, charisma, philosophy, and innovative martial arts concepts brought him worldwide acclaim– incredibly, all by the age of 32. In such a short span, Lee managed to accomplish more than most of us will ever achieve in our lives.

Freud V. Erikson Essay Example

Freud V. Erikson Essay Example Freud V. Erikson Paper Freud V. Erikson Paper Erik Erikson is a well known psychoanalyst, and studied for many years under the famous Sigmund Freud. Erikson modeled his ideas from Freud’s, but was like many other followers, and believed that his theory on the developmental process of humans was more inclusive and extensive then Freud’s (Sharkey, 2003 p. 1). Erikson studied and agreed on most of Freud’s beliefs and theories, but eventually saw that his own beliefs differed in certain ways. Both theorists believed that the human personality develops within stages. Both believed that there are certain time periods in which certain things happen in order to determine the person one will become. Freud used his psychoanalytic theory of development in order to explain this process; and says that one’s personality has been shaped by the age of five. (Sharkey, p. 5) Erikson disagrees, and instead says that humans develop and change constantly through out their entire life span. He believes that humans enter different stages through out their life, each of which ultimately affects later stages, and collectively shapes one’s personality. He felt by Freud neglecting human adult development, it made his theories not completely accurate (Langley, 2000 p. 2). . . . He realized that his own ideas had some important qualities that differed very much. The right balance between both ends must be achieved for optimum development. Finally, Erikson also felt that the environment had a much larger role in human development then Freud did (Huitt, 1997, p. They were different form the contemporary theories of the time. This period of sexual latency lasts five to six years, until puberty, where children become capable of reproduction, and their sexuality is re awakened. I just personally feel that a person becomes who they are from experience. It is probably for those reasons that Freud believed that the primary drive or motive to human behavior is biological instincts (Mikula, 2003-2004 p. : This stage does not cause any fixation, and if it does the damage was done in earlier oral, anal, and phallic stages. If a child from birth to eighteen months can undergo this crisis successfully, their caregiver has met his or her needs consistently and appropriately, and the child will develop a tendency to trust others. People are faced with problems and decisions daily and from experience I for one believe that you can change and mold oneself into a new person. The changing environment makes new demands, which in turn causes new crisis’s to arise. If the foundation from the previous crisis and the environment are both appropriate, then the person has the best likely chances of overcoming the crisis successfully, and advancing to the next stage. If a person is able to make it through one stage with that appropriate outcome, they will have a greater time achieving success in the next crisis they are faced with. This happens in the intimacy versus isolation crisis

Advantages And Disadvantages Of Multimedia Computer Science Essay

Advantages And Disadvantages Of Multimedia Computer Science Essay Multimedia is a combination of text, graphics, sound, animation, and video, interactive electronic or digital means of manipulation delivered to the user. Multimedia elements, including text, video, sound, graphics and animation. Used in the multimedia elements are present. Multimedia is only these elements are combined into a powerful new tool. The media elements in the world’s leading business and multi-platform multimedia services, video games and digital entertainment. Our work with our customers to provide the best solutions, while also providing the multimedia services they need to do this in order to achieve its market. We can create a very exciting and interesting and innovative and cost-effective technology, and then sell the item. Therefore, multimedia continues to play a huge role in keeping the attention and interest of the online advertising. . Interactive multimedia animation mode converted into a static image, therefore, to attract and encourage people to click on ads. Today there are thousands of sites on the Internet, the competition for customers in an unprecedented height. What ideal can be separated from your site depends on the nature of competition has been registered on your site any multimedia elements. Multimedia elements, such as through social media platforms such as Facebook, Twitter, and YouTube. So I would like to discuss about the multimedia elements in Twitter. Video is one of the multimedia elements that can be promote through by Twitter. . Promoting videos involves embedding your links into several highly trafficked websites. People can easily watch your company or product videos. Music helps your company or brand to easily connect emotionally with its consumers. Animated images can be used to provide product demonstrations and presentations of the award-winning. You can easily demonstrate the features and benefits of your product and, therefore, to encourage consumers to try them out. Interactive video or image, but al so to help your business build relationships with consumers can watch your company’s product commercials and respond by posting their views or comments. If you provide useful feedback, then you can easily establish long-term lasting relationships with consumers. When shooting video ads, graphics, or composer, you need to pay a lot of attention. You must produce the quality of work, not only interesting, but also cited the induced action. If you can not be delivered or the production quality of the multimedia elements, and then hire a professional multimedia experts, should be your next best choice. Multimedia marketing to produce amazing results, if it is a correct implementation. Conversely, if you produce a substandard video or graphics, then your company’s image or reputation will be severely damaged. Therefore, you need to carry out a thorough study, so that you can come up with creative multimedia concepts, the interest of many consumers. Employ a creative multime dia agency or corporate guarantee, provide you with high-quality multimedia concepts, it is possible to improve your website traffic or sales. Element in Twitter Out of all the elements, the most influential text on the quality of interactive multimedia. In general, the text provides important information. The text as a cornerstone of the tying of other media elements.

A study of relationship between service advertising strategies and Dissertation

A study of relationship between service advertising strategies and consumers responses within hospitality industry - Dissertation Example Results The following mean ranges have been used for the substantive interpretations of the means: 1.00-1.49 – strongly disagree; 1.50-2.49 – slightly disagree; 2.50 – 3.49 – neutral; 3.50-4.49 – slightly agree; and 4.50 – 5.00 – strongly agree. Table 1a. Descriptive statistics: The advertisement caught my attention. Mean Std. Deviation Advert 1 3.94 0.80 Advert 2 3.76 0.86 Advert 3 4.17 0.66 Total 3.96 0.79 On the capacity of the advertisement to catch their attention, the means for all three advertisements all suggest agreement. Table 1b. One-way ANOVA: The advertisement caught my attention. Sum of Squares df Mean Square F Sig. Between Groups 12.40 2.00 6.20 10.30 0.00 Within Groups 261.77 435.00 0.60 Â   Â   Total 274.18 437.00 Â   Â   Â   The one-way ANOVA suggests that there is a significant difference among the three advertisements’ ratings on attention getting capacity (F=10.30, p=.00). The post hoc tests in Table A1 (Appendix A) indicates that Ad 3 received significantly higher means than the other two advertisements. Ad 1 is likewise more effective than Ad 2 on this aspect. Table 2a. Descriptive statistics: The advertisement elicited my interest in the hotel being advertised. Mean Std. Deviation Advert 1 3.84 0.63 Advert 2 3.79 0.72 Advert 3 3.99 0.58 On the capability of the advertisement to elicit interest in the hotel, all means suggest agreement by the respondents. Table 2b. One-way ANOVA: The advertisement elicited my interest in the hotel being advertised Sum of Squares df Mean Square F Sig. Between Groups 3.31 2.00 1.65 3.98 0.02 Within Groups 180.79 435.00 0.42 Â   Â   Total 184.09 437.00 Â   Â   Â   On the capability of the advertisement to elicit interest in the hotel being advertised, the F-value indicates that there is indeed a significant difference among the ratings given to the 3 advertisements (F=3.98, p=.02). Table A2 (Appendix A) indicates that Ad 3 garnered significant ly higher ratings than the other two advertisements on this facet. Table 3a. Descriptive statistics: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Mean Std. Deviation Advert 1 3.33 0.82 Advert 2 4.10 0.78 Advert 3 4.26 0.62 On the conviction that what is shown in this advertisement must be true and developing a positive disposition on the respondents, Ad 2 and 3 garnered agreement. However, Ad 1 received a neutral rating. Table 3b. One-way ANOVA: I felt the conviction that what is shown in this advertisement must be true, and developed a positive disposition on my part. Sum of Squares df Mean Square F Sig. Between Groups 72.18 2.00 36.09 64.61 0.00 Within Groups 242.99 435.00 0.56 Â   Â   Total 315.17 437.00 Â   Â   Â   The one-way ANOVA for statement 3 suggests that there are significant differences yielded for the ratings given to the 3 groups (F=64.61, p=.00). The results in Table A3 (Appendix A) indicates that Ad 3 got higher ratings than the other two ads on this facet, whereas Ad 2 received a higher rating compared to Ad 1. Table 4a. Descriptive statistics: I would like to know more information about this hotel by looking it up in the telephone directory and calling this hote